Johnson&Johnson

Jansenn Pharmaceuticals

“That’s My Word” Campaign
featuring Big Daddy Kane & MC Lyte

Commercial Spots, Key Art + Digital Banners + .Com

Creative Direction + EP

Through the “That’s my Word” campaign J&J expands myeloma and health equity efforts with female hip-hop pioneer MC Lyte & hip hop luminary Big Daddy Kane in addition to a diverse array of Health care advocates and Doctors.