Lenovo

23’ Holiday Campaign
featuring T-Pain

Commercial Spots, Key Art + Digital Banners

Creative Direction + EP

CD: Gina Batlle
ACD: J Cruz

Prod: Motion Family

Through the Engineered To Do It All campaign, we spoke to the elite creators out there, telling the story of T-Pain the podcaster, producer and drift team owner, using the Yoga line to unleash his innovation and imagination.